Cat’s Whiskers
Meet Dottie
Animals, especially cats, have been a steadfast presence in her life since childhood, contributing to her interest in animal behaviour and welfare which she went on to study at university.
After working at Cat’s Whiskers for a number of years, when the previous owner was moving away she was given the opportunity to take over the business. She’s now looking to modernise the business and expand by attracting new clientele.
The task
To redesign the existing website to help the business stand out from competing cat sitting businesses. Dottie wanted the website to help establish a recognisable brand in the area, one that feels both contemporary as well as playful and fun, leaning in to the lovable eccentricity of cat owners.
The website needed to indicate Cat’s Whisker’s point of difference, being a local business that has more than one sitter to cover every area and offering more personal relationships where she knows all the clients individually.
Our solution
Use commissioned illustrations as an inspiration to develop a modernised colour palette, font choices and overall brand feel. One that feel feels contemporary, but doesn’t take itself too seriously.
Refined the existing site plan, reducing the amount of pages and making it clearer for users to be able to find the information that they need.
Clearer calls to action that make it much easier for potential customers to make a booking, driving an increase in sales.
Work with Dottie to prioritise the information displayed on the website, to help improve SEO rankings and to help simplify compared to the previous design.
